Check out my projects
Overview
Empower time-starved young professionals and parents to shop plastic-free and sustainably by delivering plastic-free groceries to them while providing a wider range of fresh perishable products.
Heya, nice to e-meet you!
I am a UX designer who enjoys thinking about the big picture, unpacking problems, and framing opportunities. I am a strong believer in using design thinking to improve people's lives and their environment.
Featured Projects
Short on time? Here're the quick snapshots
Reverse
Problem
Plastic packaging manufacturing has skyrocketed and recycling is not the long-term solution. One good solution is package-free shopping but it’s inconvenient for users and expensive for a business to run.
Solution
Through user research and expert research, I discovered the opportunity for delivery services that accommodates a wider range of perishable goods and automated handling to save operation cost.
Learnings
- Let the user needs lead
- Consulting the expert gives you more in-depth insights
- Project planning (management and scoping)
- System thinking
